From masks to freedom. From silence to voice.
The in 1999 Collection is the story of finding who you are underneath it all.

My hope for this collection is simple: that it becomes armor for someone who needs it. For the person scrolling right now who's fighting battles no one else can see—I see you. For the parent whose child feels different and doesn't know how to help—you're not alone. For the survivor still finding their voice, the person tired of masking, the one who feels like they don't belong anywhere—you belong here. I created Hi-Fi Friends because I know what it's like to feel voiceless, and I know the strength it takes to speak anyway. If wearing these pieces helps you find even a fraction of that strength, if it sparks a conversation that leads to connection, if it reminds you that real friends show up and make space—then this collection has done exactly what it was meant to do. Thank you for being here. Thank you for doing the work. Thank you for choosing empathy over anger, inclusion over isolation. You're exactly who this is for.

— Nic Flores, Founder of Hi-Fi Friends 🦁